Visit Utah Rebrand
The Utah Office of Tourism currently shares the same brand & logo as several other state entities. This rebrand creates distinction between Visit Utah and other state entities, while also being a lovable brand that better resonates with travelers.
BRAND GUIDE
SOCIAL MEDIA
MERCH
Partnering with the Utah-based outdoor brand Cotopaxi for a special Utah Collection, featuring the new Visit Utah brand.
CAR FRESHENERS
We’ll offer free, promotional car fresheners with scents unique to Utah. To remind prospective visitors not only what would be on their horizon if they were driving in Utah, but also the fresh unique scents of Utah’s landscapes.
TRAVEL GUIDE
(I took this picture in Zion National Park just after a snow storm. Don’t be jealous.. just Visit Utah.)
POSTCARDS
POSTCARDS
SOCIAL REACTION
I posted this on LinkedIn – which garnered some love and attention.
