With the best resale value in the industry, Subaru is made for the road ahead.
TIn typical Subaru against-the-grain fashion, this campaign features no new cars. These ads feature old car models, instead of new & upcoming models. Rather than show where a car might go, Subaru wants to highlight where their cars have been and just how far they’ve gone.
Ad Creatives
Social Campaign
To show off their high mileage, Subaru launches the #SubaruSweepstakes. Every day for three days only, Subaru owners will share their odometer on social media for the chance to win a brand new 2023 Subaru Crosstrek. Each day, a random number between 20K & 300K will be selected – the odometer closest to this number wins.
